Screen located at BC Place,
in the heart of downtown Vancouver
SEHC launches national outdoor advertising campaign
MARKHAM, ON, June 26 - This summer marks the launch of GTV, Canada's first national outdoor television entertainment guide, and Saint Elizabeth Health Care is using this innovative medium to raise awareness of home and community-based health care and its ability to deliver care and services to people when, how and where they choose.
Sponsored by SEHC, the 30-second commercial will begin airing on June 26 and run for a period of seven weeks on 17 giant, L.E.D. screens strategically located in Toronto, Vancouver, Calgary, Winnipeg and Edmonton. All of the screens have extremely high visibility because they face either major streets or busy highways.
The timing of the campaign coincides with some huge summer events like the Calgary Stampede, Vancouver's International Jazz Festival, and Toronto's Molson Grand Prix and Celebrate Toronto Street Festival.
This latest initiative builds on Saint Elizabeth Health Care's ongoing efforts to engage Canadians in a whole new way of thinking about home and community care.
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Learn about home and community-based health care:
Home Care Programs by Province
Source: HowToCare.com
Home Care Publications
Source: www.SaintElizabeth.com
Home Care Resources
Source: TheCareGuide.com
Home and Community Care
Source: Health Canada
Palliative and End-of-Life Care
Source: Health Canada
Associations:
Canadian Home Care Association
Canadian Hospice Palliative Care Association
Canadian Association for Community Care